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October 23, 2003
By: TOM BRANNA
Limited Brands chief executive Les Wexner announced new strategies for the company: seeking third party brands for Victoria’s Secret and Bath & Body Works; reducing price promotions and coupons; generating hype about store openings; extending brand reach to new categories and “fleet optimization” to enlarge and maximize stores in 160 malls. This comes after the company closed 1,700 stores in the last eight years.
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